Researchers have found that while emojis are very popular, the wrong ones or even those with an opposite meaning are sometimes mistakenly sent by users, when one is not expecting to do so it may cause embarrassing emotions.Ĭontact and communication with others are important activities in the lives of people, and information transmission can be facilitated by means of WhatsApp, WeChat, LINE, and Telegram.

Mobile Instant Messengers (MIMs), such as Messenger, WhatsApp, LINE, and WeChat, are very popular, and sending emojis has become a very common way of expressing one’s emotions (Annamalai & Salam, 2017). This study provides a reference value for their sustainable psychological impact on social app users.Īmidst the fierce competition of mobile real-time social software, it is becoming more important to maintain the users’ willingness to continue using the software (Zhang et al., 2017).

The results showed that (1) among the emotional components of embarrassment, shame has the highest explanation degree for embarrassment (2) males are more likely to be affected by embarrassment than females and (3) users aged 18–25 and 26–30 years are more likely to be affected by embarrassment than those aged between 31 and 40 when they mistakenly send WeChat emojis. The purpose of this study was to analyze the extent to which the 12 emotional components that are associated with embarrassment actually explain what embarrassment is, as well as the different degrees of embarrassment among the different genders and age groups. Taking WeChat as an example, which is widely used in Chinese communities, this study summarizes 10 types of dialogue situations in which the meaning of an emoji is wrongly sent and 12 types of emotional components that are related to embarrassment. However, situations often arise when people send the wrong emoji by mistake, or sometimes even an emoji with an opposite meaning, which can cause embarrassment to the sender.

With the increasing popularity of social apps, sending emojis has become a very common way of expressing one’s emotions.

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